Aged care advertising stereotypes residents

Aged care advertising scares me. Like much else about aged care services in Australia, some advertisements stereotype residents. At least, that’s one conclusion I came to when a series of ads appeared in the newspaper my husband buys.

Karen Hitchcock – On Caring for the Elderly

Karen Hitchcock’s essay Dear Life: On Caring for the Elderly is compassionate, respectful and beautifully written. As a study of ageism in our society, it is also seriously scary. The author is a physician who works in a major Melbourne hospital. Her patients are mostly elderly. She has a Doctor of Philosophy Degree in Writing and is […]

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