Aged care advertising stereotypes residents

Aged care advertising scares me. Like much else about aged care services in Australia, some advertisements stereotype residents. At least, that’s one conclusion I came to when a series of ads appeared in the newspaper my husband buys.

Falling over – let’s celebrate our stories

Why don’t we talk about falling over, especially as we age? The subject is taboo, as if it’s a disgrace to trip and fall. Everyone falls, but as we get older, unless we need medical attention, we mostly keep our mishaps secret.

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